Arab celebrities, UAE Singer Ruweida Al Mahrouqi, Egyptian Actress Rania Yousef and Lebanese Actress Nadine Al Rasi have become the brand ambassadors of Marico Group's Parachute Gold hair care products!
In a grand press event at The Palace hotel in Dubai, the beautiful faces of the global brand in the beauty and wellness space, unveiled, today Tuesday April 25, the new look for 'Parachute Gold,' with its advanced range of oils and hair creams.
Roweida, Nadine and Rania walked the red carpet, addressed the press questions at a special panel held for the ad campaign before sitting for exclusive one to one interviews.
Ayman Hamed, Head of Marketing, Marico Middle East, said: " The stars were chosen from a long list mainly for their popularity!" adding that the "new Parachute Gold product range follows intensive research and studies conducted among Arab women in the Middle East and North Africa region, to understand their concerns and requirements relating to hair care."
In fulfillment for their need for adequate nourishment and ensuring luster and shine, Parachute Gold draws on the wellness attributes of coconut oil, with proven ability to provide deep and nourishing effects; features that the three beauties acknowledge upon trial.
Speaking about their experience representing Parachute Gold and shooting the product commercial in Sri Lanka, Ruweida Al Mahrouqi said: "It is a great opportunity to be associated with such an international brand. Women in the Arab world have always been cautious about using hair products. Parachute Gold contains coconut oil and this makes it different and appealing to women."
Rania Yousef expressed her happiness in being the Parachute Gold Ambassador. She said: "My experience with Parachute Gold has contributed a lot in enhancing my knowledge on how Arab women can maintain and nourish their hair. I invite all Arab women to experience the difference that Parachute Gold brings and discover the beneficial results both in the short- and long-term."
"Managing healthy hair, given the harsh weather conditions and the physical factors that exists in parts of the region, has always been a challenge for Arab women; Parachute Gold has found the solution for this and it's a worthy product that will benefit women looking to have healthy nourished hair," commented Nadine Al Rasi.
Check out anayou's exclusive Interviews with Ruweida,Rania and Nadine in The video section below!